Frugal Marketing for Entrepreneurs

How many e-mail messages do you send everyday? You’re probable missing out
on a simple, inexpensive marketing tool. Seize the opportunity to promote your
business to a highly targeted market without spending a dime by utilizing your email signature line.
If your email signature line only contains your name and contact information,
you’re missing out on advertising to e-mail recipients that have opted for
communications from you.
These people are key members of your unofficial marketing network. They are
your prospects, clients, press contacts and colleagues and your signature line is
the perfect, unobtrusive space for a unique promotional pitch.
Try these tactics to turn your “sign-offs” into sales:
? Highlight what your company offers.
? Offer an incentive for recipients taken a specified action.
? Use the associated web address for the incentive, if it’s also on your site.
? Give better visual positioning to the promotion rather than contact info.
? Play with eye-catching fonts and colors.
? Use less than 64 characters/line so that words don’t wrap to a new line.
? Write a “signature” for different categories of recipients.
? Change your signature copy frequently.
? Never miss a chance to get your product or company noticed.