Payment Processor Secrets

Choosing a payment processor is one of the most critical elements of any online selling endeavor, yet all too often people choose the first processor that is recommended by someone they know, or through an online ad without any additional research involved. The trouble is, not all payment processors are created equal, and choosing the right one (or wrong one) could make or break your business. You see, your payment processor is the very thing that provides guidance to your customer during the checkout process. It leads them from adding your product into their cart to completing the purchase. Should your customer become confused or overwhelmed by a clunky, inefficient processor, they will likely give up before ever completing their payment. Faulty or over complicated payment processors are often the cause of abandoned shopping carts, so it’s important that you streamline and simplify the purchase process.