Have you heard other people talking on and on about their “blogs” while all you could do was smile and nod? Yes, “blog” is a peculiar word, conjuring visions of mosquito-infested swamps, and you can’t imagine why people would be...

It is said nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a crucial factor in customer retention and loyalty. Customer...