Article Marketing Strategies

Article Marketing is effective in driving targeted traffic to your website because the readers will see you as an expert when they read your article either in a magazine or online. Since you've gained their trust by showing how knowledgeable you are, when they visit your website via your resource box, they're more likely to buy from you than a complete new visitor. As well gaining the readers' trust and branding yourself as an expert, an important benefit of submitting your articles online is that there is more chance of people finding you on the search engines and therefore visiting your website. If a person is searching for 'cure for baldness' and it is one of your articles' title, there is a chance that your article will appear high in the search results. So the more articles you write, the more chances are of people finding your website on the internet. Another major advantage with using articles is improving your search engine rankings. Since a lot of websites may publish your articles and you have links to your website within the content, you will gain a lot of back links. The quantity and quality of back links to your website, is considered important by the search engines and determines how high up your website will rank for certain terms. Article marketing works in bringing you targeted traffic but there is much more to what you can do with your article.