Basic Copywriting In Plain English

My name is Steven Wagenheim. I’ve been a writer for over 30 years of my life. But so what? Why should you even bother listening to what I have to say here? After all, if I’m going to have any credibility here, I better be able to show it. Actually, my claim to fame has NOT been as a copywriter. I am an Internet marketer, and a very successful one. I’ve created several best selling products that continue to make me a steady six figure income each year. So what does this have to do with copywriting? In order to understand what this has to do with copywriting, you need to know a little bit about me personally. I’m a real cheap marketer. I hate spending money. And when I learned that hiring somebody to do my sales copy for me for my first product was going to cost me $2,500, I said “Thanks, but no thanks.” There was no way I was going to dish out that kind of loot for a product that I wasn’t even sure would sell. So I decided that if I wasn’t going to hire a copywriter then I better learn how to write copy – and FAST! Now remember, I’d been writing for many years already, so all I needed was some quick tips to writing copy that draws in the reader. What I found were the most complicated and confusing books on the subject that I had ever read. I even studied with one of the top copywriters on the planet. Yet, I couldn’t help but think that this whole process could be made a whole lot simpler to understand. I mean, if I was having so much trouble understanding some of the concepts then what about somebody who’d never written a thing in his life? There HAD to be a better way. So, I took every piece of information that I had run across and then studied every piece of sales copy that I could. I was determined to REALLY understand what it was that made sales copy tick and then put it into plain English so that I could understand it. I made notes that even my daughter could understand.