Better Business Planning

There should be an executive summary of less than two pages at the
start of the business plan which sells the plan and highlights its
features.
A company summary should be included containing a factual
description of the company, its owners and history. There needs to be
a section referring to products and or services and their points of
difference in the market.
It is essential to include a market analysis providing a summary of
typical customers, listing competitors, referring to the market size
and the expected growth.
It is important to have a section for strategies and implementation
describing how the product will be sold and how the plan will be sold
and how the plan will be put into action together with its milestones.
There needs to be a financial plan indicating sales, cash flow and
profits. The background of the management team together with their
experience and key accomplishments should be contained in a
management summary.
Individuals could choose to hire a professional to write a business
plan for them or they could attempt to write their own making use of
the excellent business planning software or books that are available.