Building Your Business With Social Networking

Web 2.0 and Social Networking are interchangeable terms that are used to describe
interactive environments and communication strategies applied on the Internet.
Web 2.0 is a general term applied to any website that reacts to the input and activity of
its users, such as a blog, a MySpace profile, a forum, or a Squidoo lens.
Social Networking is best defined as the regular interaction of people for some
common cause. Of course there is really nothing new about social networking, and it’s
something many of us do every day offline, especially in schools or in the workplace.
But as a marketing trend this concept is growing more and more popular online.
This is because unlike most high schools, colleges, or workplaces, the Internet is filled
with millions of individuals who are looking to meet other Internet users and develop
both business and personal relationships.
There are many portals for social networking on the web. Social networking websites
are pretty much communities of Internet users that can range from small and tightly
focused portals to enormous groups of people who all have different backgrounds and
interests.
So a Web 2.0 resource, or social networking site can exist on the basis of anything
from hobbies, religion, education, business, or politics. And the idea behind getting
involved in such a site is to meet new people who fit into one of two categories:
1. People who have something you need.
2. People who need something you have.