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Case For Customer Retention
In an ideal world, the tremendous amount of 3me, money, and energy you spend in building a great product or service; educa3ng prospects about it; a;rac3ng them to your company; and finally turning them into paying customers would be rewarded by a long, profitable rela3onship between you and the newly-acquired customer(s). But this is not that world, is it? You know that customer rela3onships are far from ideal. However, did you know... ? Losing customers is easier than you think 96 percent of customers have no qualms in walking out the proverbial door if they are unhappy with your either your products or services and/or your manner of delivery. Think that's rough? Wait un3l you learn how easy it is for businesses to lose customers in today's mega-compe33ve age. Simple negligence or misconduct on social media – such as making rookie mistakes on the micro-blogging plaOorm Twi;er (like over-twee3ng), are enough to push customers away.