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Coaching The Coach: The Coaching Creator
The following are some tips to consider when choosing a profitable niche in the coaching field:
• Ideally the individual should be able to identify a niche that most ignites some level of passion from within or something that creates the excitement and is revenue earning. However, in some cases the niche picked would not be ideal for profit garnering purposes. Therefore, a little focused attention into what is currently drawing the interest of the customer would be a better niche to tap into. In doing so, the individual could add a few features to enhance the value of the programs thus effectively creating a niche within a niche.
• Another way of identifying a suitable niche would be to observe what the client base is actively looking for in terms of services and programs available in the market. Armed with this information, theindividual can then identify and master in order to be able to offer this to potential clients.
• Having a niche product that is valuable but overpriced may not be the best way to get the client interested in committing to the program. The client must be convinced of the benefits before any consideration is given to the price, thus the need to choose a niche that has compatible pricing.