Create Engaging Emails

If I gave you a set of numbers and rambled on with facts regarding those numbers, how likely would I hold your attention? If, on the other hand, I told you a story about a guy who defied the odds and somehow incorporated the same numbers into the story, does this change the landscape for you? Will you be more accepting of the story? Unless you came from another planet or are currently a robot, there’s a good chance you picked the second option, i.e., the story. Humans love stories, and it’s been that way for as far back as we go. When coming up with engaging emails, it does not have to be an epic tale. You probably won’t have your emails made into a blockbuster motion picture, but that isn’t needed. What is needed is to connect with your readers in a way that they want to finish reading to the end. The best stories are ones that come from your own experiences. You, better than anyone, can tell those stories and how you felt at the time of those experiences. You can specify people who may have gotten in your way or others who may have helped. You can also suggest resources that helped you overcome problems, etc. Obviously, not everyone will resonate with your story because not everyone is going through the same things you went through. That's okay. However, you probably already targeted your list, to begin with, so the people who are on it have something in common. The story will be more inline with who they are.