How To Write E-Mails That Sell Like Crazy!

Since that fateful day in late November or early December of 1971 when Ray Tomlinson sent the first email using a ARPANET (the predecessor of what we know as the Internet today), email has changed...a lot. The email that Ray Tomlinson sent was sent to himself. It has been reported that the message was “QWERTYUIOP” but he says that it was more likely to have been „testing 1 2 3 4”. It might have been the first email sent and possibly the last one that wasn?t a marketing email. Not really, of course but email is the primary communication choice of individuals and businesses world wide. It became too popular for its own good. Everybody who had anything at all to sell or any message they wanted to promote discoved mass marketing email. Soon inboxes all over the world were overflowing with unsolicited marketing emails which came to be called SPAM. In 2003 the problem of SPAM had become so big and so intrusive that the Congress of the Untied States passed the CAN-SPAM Act.