Lead Generation Authority

The best internet marketers and businesses know that the single most important activity they can engage in is building leads. This is the difference between success and failure and it’s truer in today’s world of online business than it perhaps ever has been. So just what exactly is a lead? Why does it matter so much? And how do you go about building one? Put simply, a lead is someone who might become a customer. A lead is someone who has had some kind of contact with your business and some sort of interest in your brand. They are interested, they are tempted and it only takes a little effort on your part to then push them over the edge so that they will become buyers. But wait a moment: if a lead is just someone who might one day become a buyer, then how can a lead possibly be more important than a buyer? And what does this have to do with the state of business today? Surely a lead today is the same as it always has been?