Magnetic Saleletters

Hi! My name is COLLIN ALMEIDA. I've been in the Direct Mail business for over ten years and I'm always on the look-out for the "ultimate" product. You know, that once in-a-lifetime product... The kind of product that sells itself, has tremendous profits, makes customers happy, and can be offered on full auto-pilot roll-out. While these types of products do exist, they are extremely rare, and most people in this business never get to feel the thrill that comes from the tidal wave of responses this type of product generates. Subscribers to my marketing newsletter often call me wanting to know what is the quickest and easiest way to get into the direct mail business and earn a lot of money. Until recently, I had a hard time coming up with an answer except to say, "Have the right product at the right time." And even that answer wasn't really enough. See, these days, the definition of the right product is a lot different than it was just a few years ago. The market has changed, consumers have changed, and even the methods of advertising products and taking orders has changed. You see, getting into the direct mail business is now easier than ever. With all the exciting new methods of reaching customers (e-mail, fax, the Internet, CompuServe, etc.), making real money with a direct mail project can be accomplished without ever leaving your desk! Of course, even with all the great new methods of reaching customers, you still need the right product at the right time. And that's the hitch. It's hard to find the right product.