Make Your Blog Your Online Hub

You Need A Central Place Online Where You can Be Found The internet is a vast place and with social media, it’s easy to show up all over the place. You may have a YouTube Channel, a Facebook Page, a Twitter Account etc. And then there are all the various other places online where you meet your target audience including forums, other people’s blogs, sites where you guest post or write articles, give interviews etc. Being found where your ideal customers hang out already, is an excellent marketing strategy and a great way to grow your reach. It does however present one big problem. It makes it hard for readers to keep track of you and make sure they can come back to find you. That’s why you need an online hub, a central place online where you can be found. A blog is the perfect way to create such a hub. The nice thing about having a central hub is that people can find you since you’ll be linking to this blog on your various social media sites. This is the link you want to add to your profiles, and when you’re leaving comments on other people’s blogs. This is the site you’ll link to in your by-line when you’re writing articles and guest blog posts. And of course you’ll also link to some of your individual blog posts on various social media sites. You may share your latest post on your Facebook page, or send a tweet for example. But it also works the other way around. Your blog is a great place to share all the other online properties where you can be found. You can have links to the biggest social media sites you use right on your blog. There are even plugins and widgets that allow you to pull things like your Facebook or Instagram feed right into your blog. You’ve probably seen this on other blogs where Pinterest or Instagram pictures are displayed in the sidebar or it has a feed to the person’s Facebook page.