Membership Millionaire Marketing Tips – Vol 3

The more times your customers visit your site, the more time they will have invested in your
relationship and the more they will come to trust and rely on you. By building up their loyalty
in this way, there is more chance that they will buy from you, follow your advice and buy your
affiliate products, or click on ads that you recommend.
Put simply, a sticky site equals customer loyalty. Customer loyalty equals revenue.
1. Content - We can’t stress the importance of content enough. Keep the content up to date,
and ‘time sensitive’. Remove out of date content so that it doesn’t affect the credibility of your
site.
2. Give your site a personality - There is a huge amount of information on the internet, and
you can be sure your members could find what you are providing elsewhere. What your
members are really paying for is the way you present that information.
3. Remain focused on your niche - Don’t forget that your members joined your site
because they had an interest in your niche. While it is fine to include content on a slightly
different subject if you are sure it will be relevant and interesting. Never lose sight of your
original subject. Wander too far off the subject and your may find your customers wandering
off your member list.
4. Make information easy to find - Ensure the content on your membership site is
organized in such a way that your members will find what they want easily. If your members
view your site as a valuable information resource rather than just another website, they will
want to us it again and again.
5. Provide what your customers want - Encourage your customers to ask for an article or
information on a certain subject if they can’t find it. Writing an article specifically for one
customer may seem like a lot of work, but if you think long term, that customer may then stay
with you for the lifetime of your membership site.
6. Keep in touch with your members - Contacting your members via e-mail is essential to
keep them engaged with your site. Send your members updates, informative newsletters,
and reminders, and ask them for their feedback.
7. Ask them to take part in surveys - Ask your members to complete a survey about your
membership site and then make sure you act on their feedback and let them know you have
done so. Send out a special edition of your newsletter showing some of the results of your
survey and detailing how you have responded and any changes you have made. Feeling that
they have had a hand in shaping your site will really make your members feel engaged in
your online community.