Online Business Tips-V1

Do you know what the Facebook Trap is? Facebook is the place to be in the online world today. This is true for both marketers and consumers because the general public seems to spend a lot of time on Facebook today and the marketers know this very well. The only problem is, most marketers do not know that there is Facebook Trap that is waiting for them. What is the trap? While Facebook seems to be the answer to the traffic problems to most internet marketers but they are not aware that this is just what is seems to be on the surface. Many internet marketers who had given Facebook a try will tell you that the traffic isn’t what they are expecting especially if they have been comparing it to the traffic from Google. There is a huge difference between the traffic that is coming from the search engines and traffic from Facebook. The main difference here is that most people are not aware that traditional search marketing tactics that worked before will not work on Facebook traffic. This is because the people on the search engine are looking for something active. And if their keyword that they used in the search engine relates to your offer, then you will be targeting users that are actually looking for a solution (your product) to their problems. However this is usually not the case for those who are spending their time on Facebook. For example, most of the people on Facebook are there to social with their friends and showing off what they had for lunch or sharing pictures of their neighborhood cat or anything that interests them while many others would be browsing around curious on what their friends are doing recently. Almost no one hangs out in Facebook trying to solve a problem. There are however people there who are interested in your offers... but just not quite the level that you will find on a search engine. There are those are on Facebook because they are there to play games and compete with their friends. So when you have such a different crowd of people on Facebook, you will be sure to find that you won’t be able to use the old methods that you use on search engines and expect the same results as before. In fact, the results will be a far cry away from your ideal and projected results. This is the Facebook trap. On the surface it looks like a gold mine, but this is no usual gold mine. The Facebook mine is deep and all the gold is nowhere near the surface. You’ll have to dig deep into the mine to reach them. So how then should you approach this audience that you get from Facebook? The traffic is huge over at Facebook so you won’t have to worry about the volumes of your traffic. What you need to worry about is how you can get them out of the Facebook environment and then engage them in a way where it will be most advantageous to you.