Online Business Tips-V5

5 Facebook Marketing Tips By being the number one social media platform, Facebook has gained attraction from many business owners to be used as a tool for their number one source of traffic, branding and sales. Smart businesses use this tool to get an edge over others by creating relationships with their existing and potential customers using different strategies. Here are a few ways that allow businesses to expand their reach by using Facebook as a marketing tool. 1). Targeting Your Audience In every marketing strategy, audience analysis is one of the most important steps. Once a business identifies its target audience everything become clearer and your marketing strategies can become more effective. Businesses have to try to reach out to those people who are interested in their products or services. Segmentation comes in handy at this point. Facebook marketing allows an opportunity for businesses to reach exactly the part of the population that they think would make their advertising more effective. You can narrow down your search to your fans by selecting the target audience and as a result promote your advertisement to that specific Facebook population only thus pinpointing your fans from a random sample of 850 million Facebook users across the globe. The key is to make sure that “relevant” people see your advertisement on Facebook. This can be achieved once accurate segmentation is done by your target audience. One method of making sure you make accurate segmentation is to use demographical information of the entire Facebook population and narrow down your businesses target audience accordingly. Selecting the right demographics can be based on geography, interest, gender, age and many other parameters. To reach the right audience, it is recommended to make and float