Online Reputation Management For Small Business

Most people define online reputation management (ORM) as “the act of
monitoring, addressing or mitigating SERPs (search engine result pages) or
mentions in online media and Web sphere content.”
ORM primarily involves tracking what is written about a client on the
Internet, then utilizing sophisticated online and offline techniques in promoting
positive and neutral content, while at the same time pushing down those links the
sponsor may not want to show when their name is searched.
In short, ORM is keeping track of what people are saying about you
online and promoting the positive while eliminating and preventing the
negative.
ORM is especially prevalent today as just about every business has an online
identity in one form or another.
An identity or brand can be promoted in a number of ways, but it can also
be damaged in many ways; and managing both of these plays key roles in ORM.
All of these affect your online reputation and that reputation is just as
important as your offline one – something you’ve probably dedicated years to
building and promoting.
Unfortunately, you don’t have years to dedicate to managing and build your
online reputation. More people use and do business on the Internet every day, and
the majority of people spend the majority of their time online in some capacity or
another.