Online Reputation Management Part One

Top Benefits of ORM for Businesses ORM is Online Reputation Management – the process of defining which reviews, comments and information users can find about a business online with the objective of improving that company's reputation. While the premise of ORM might seem quite simple though, it can offer a surprisingly deep and varied number of advantages and uses. Here we will look at some of the top benefits of ORM and especially for businesses. Improve Your First Impressions They say that first impressions are everything and when it comes to business this is certainly true. The impression that your potential customers and clients form of you when they first start finding reviews is very likely to be the one they end up sticking with and this will likely dictate whether or not they decide to do business with you. It's never good for a customer to find a bad review but if that's the first information they discover about your business then this can be very destructive and lose you a lot of money. Combat Malicious Attacks Sometimes reputation management is about undoing the damage that someone else is doing purposefully. Some companies for instance might try and use online reputation management as a way to undermine your business, in which case you'll have to fight fire with fire. Otherwise trolls and other malicious individuals might simply be on a mission to damage your reputation in which case you'll need to be able to defend yourself. Becoming a World Class Brand Online reputation management isn't just about undoing a negative reputation – it's just as much about making your positive reputation even better. Statistically, very few businesses consider their brand to be 'world class' but if you're sport with ORM then it can be. By creating associations with other industry leaders and by making sure your brand is seen in all the right places at the right times, you can potentially use the web to grow your rep at an accelerated rate