Pay-Per-Click Marketing For Small Businesses

What is Pay per Click Marketing?
Pay per click (PPC) marketing, like so many other forms of Internet
marketing, is a very simple concept that can become quite complex.
When you sign up for PPC marketing, the search engines will place
your business’ ad on their website and you’ll only be charged for the
space when someone clicks on your ad.
When you first sign up with a PPC program such as Google AdWords,
you’ll place a certain amount of money (called a ‘bid’) on particular keywords.
These keywords are words or phrases that are pertinent to your business or
industry. They could be the name of your company, a name of a product, or
the name of the industry you’re in.
Thousands, and perhaps even millions of people are bidding on these
keywords depending on the keyword; and the highest bid wins.
So if you place a bid for $0.15 on the keyword
“Michigan florist” you might win the bid and your ad will
show up first in the search engines listings and pages of
ads.
This increases the likelihood that someone will click on your ad, go
to your website, and buy your product or service.