Product Launch Authority

A product launch is the most powerful way to build a lot of
excitement and anticipation for a product, as well as to guarantee a huge explosion of sales where otherwise you might have seen a slow trickle at best. When launching a product, you are creating a buzz and a build-up around your item and that will not only ensure that you gain maximum conversions when you first release your ebook, course or physical product; it will also help you to keep generating more and more income over time. It will help you to recruit affiliates, create fans and strengthen your brand. With a
strong start, you can create momentum for your product that
ensures it continues to grow as word of mouth spreads and the
news travels. Your product launch will become an unstoppable
force…
Think about the way that big brands launch vs the way that most internet marketers launch. Many of us will simply quietly release an ebook or a course on our website and hope that sales gravitate toward it. One day a link appears on our website to ‘Buy My Book!’ and pretty much everyone just keeps on web surfing right past it.
Conversely, think about the way that a company like Apple or like Microsoft will launch a product. It normally starts with rumours, leaks and whispers. Apparently Apple has a new product in the works. Apparently it’s going to be the biggest and most exciting product they’ve released yet.