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Filling Seats: Running Your First Business Event
If you’re a business owner, you probably understand the importance of facetime.
In business, facetime is golden.
Why?
Because facetime is often the best way to gain new clients, promote a product or service or close an important deal.
We are social beings by nature.
We evolved in an environment where visual cues accounted for a significant portion of our decision-making data. We used what we saw to determine whether a situation was safe or dangerous. Similarly, we used the same set of visual cues to determine whether another person was safe or dangerous.
Business is, essentially, a social process.
This means that we instinctually use visual cues to determine whether a particular business transaction might be positive or negative.