Self-Publishing

The world of publishing has changed in major ways since 2010 when eBooks started becoming all the rage. Now anyone who’s always wanted to write and sell a book can. No more waiting to hear from publishers, only to get rejection letters, one after the other. Now you can make your dreams come true by self-publishing. The actual publishing itself is free. And there are many low-cost and free tools available that makes it affordable for anyone to self-publish their own books, both digital eBooks, and paperbacks. One of the most important things for wannabe authors to understand;
however, is that self-publishing requires more than just writing a quality book and uploading it to Kindle. The self-published author must also market and promote his work so that people can find it. When you publish traditionally, the publishing company does the marketing work for you.
But, it’s tough to get a traditional publishing deal. Marketing and promoting your self-published book isn’t difficult, but it is an important part of the process if you want people to read your book.
You may write the most insightful or entertaining book ever. But if you don’t market it, only family and friends will read it. To be a selfpublished author who is making a living, or even a side income, from his books, you must be willing to be the creative brains, but also the business brains behind the book. There are several steps to self-publishing your work:
• Planning
• Writing/Editing
• Marketing
• Promoting
The self-published author will need to move back and forth through these steps. You may, for example, begin writing, but need to go back to the planning stage if you decide to change the focus of one or more sections
of the book. You will also need to work on marketing as you write the book. One example of this is creating a best-selling book cover for your book while still writing it. Yes, your book cover is considered marketing.
In fact, it’s possibly the most important marketing you’ll do.
So as you can see, there’s a lot of learning to do before you self-publish
your book. But, you can do it! Many people who believed their dream of becoming an author would forever stay a dream now boast of being a multiple book author—some of them even best-selling authors. And they started out just where you are now—wondering how possible it is to make their dream come true.