Seminar/Workshop Marketing For Small Businesses

Hosting a small business seminar or workshop falls into the category of
seminar marketing, a form of marketing that has exploded today as seminars
are getting easier to promote by the day.
But what is a small business seminar or workshop? And how do they work?
A small business seminar or workshop is a one day event, or
multiple day event, in which you bring together a group of people so that
you can promote your product or service.
Have you ever gone on a course for your work? Or on your own to further
your career? Have you ever gone to listen to a motivational speaker, or a
professional in your industry – strictly with the intent of learning more about them
and their product, company, or service?
If you have, then you’ve already participated in seminar marketing – just
from an attendee’s perspective, and not that of the host.
But hosting your own seminar or workshop is a great way to
promote your business to a group of people who have been specifically
targeted, in a short amount of time. Seminars used to be reserved strictly for
academic purposes, when professors would speak to a very large group of
students at one time.