The Business Bloggers Manual

Gone are the days when simply having a website of your company was enough to make your presence registered in the World Wide Web. The new mantra for online presence is: “If you’ve got a business, you better have a blog.” Your business needs a blog. Not because it’s ‘the thing’ to do but because not having a blog is bad business. You’re ignoring a very lucrative avenue of income and failing to realize the benefits that you can reap through a simple, inexpensive blog. By having a blog for your business, you humanize your company. Your customers and target audience relate to you better. It has the potential to form loyalty among your customers and readers. By marketing your blog through social media and other means, you’ll be reaching a market that you might not have by traditional means of marketing. Online marketing is also cheaper and a lot more targeted. Keep in mind that a business blog should be about your business. The key is to not make it promotional. Readers are turned off by a blog that just keeps pushing its products and services at its readers. A blog that attracts and retains readers is educational, personal, informative and fun.