The Copywriters Handbook
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This whole copywriting thing came later on. Back in the day, the best “copywriters” were the great businesspersons of the olden days who knew how to sell anything to anybody. While people possessed powerful weapons, their most powerful weapon was their pen (or tongue). Today, modern entrepreneurs are making a...
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This whole copywriting thing came later on. Back in the day, the best “copywriters” were the great businesspersons of the olden days who knew how to sell anything to anybody. While people possessed powerful weapons, their most powerful weapon was their pen (or tongue). Today, modern entrepreneurs are making a killing using copywriting techniques in their businesses. Bear in mind, selling things online is a lot harder than selling things offline because you lack the sincerity of voice and body language. However, if you know how to tap into the power of copywriting to excite the emotions of your customers, you’ll be laughing your way to the bank. In the next few chapters, I’m going to reveal to you these secrets.