Using Linkedin To Market A Small Business

With huge social network names like Facebook and Twitter out there,
LinkedIn is one that is often overlooked. But, it’s one that can provide the
most opportunity for business owners; and it’s by far the most
professional social network that small businesses can use, because it
connects professionals with other professionals.
Unlike Facebook or Twitter, you’ll never see professionals posting
pictures of their family BBQ that took place over the weekend; or talking about
what they’re going to have for dinner.
When people sign on to LinkedIn, they’re doing so in a professional frame of
mind and for business purposes. This concept already helps your online marketing
goals, because it’s already targeting your goals and your audience for you.
So yes, you need to have a LinkedIn presence for your company. And while
that’s an easy thing to say, how are you supposed to go about actually doing it?
That’s what this guide will outline for you. Inside you’ll find everything from
how to actually set up a company page for your business (easy,) to utilizing
LinkedIn to its fullest for your own marketing strategies and techniques (a little
more involved.)
This guide will also show you different tips on how to use LinkedIn, and the
biggest mistakes business owners are currently making on LinkedIn – so that you
can avoid making them, too.