Web Sales Letter Supreme

"You're just one good web sales letter away from a million dollars." Actually, famous copywriter Ted Nicholas (who has made many millions of dollars) didn't say "*web* sales letter." The Internet didn't exist when he started making his direct marketing millions. You want to sell more of your products and services on the Internet, am I right? Sure I am, or you'd be a chat room right now. Odds are, many of you have so far failed to sell much at all of your products and services. Whether you have a 500 page content rich site or a stripped down to the barest essentials minisite, what you need is a web sales letter that *makes the sale.* Right? If you can talk, you can write a web sales letter. You don't have to know any secret ways of putting words together -- just keep them one after the other :) The trick to learning how to write web sales letters or anything else is to learn the *structure.* That's what this book will teach you -- the pieces of web sales letters plus the principles that make them work. As you'll see, a lot of it is common sense. Not rocket science or brain surgery. What is advertising/marketing? According to an old time copywriter named John E. Kennedy: "Advertising is salesmanship in print."