Work At Home Guide To Website Promotion For Small Business

In general the answer to this question is yes, but the answer is much
more involved. Sure Internet marketing is worthwhile but as with any
type of marketing it is only worthwhile if it is done well.
For example you can spend thousands of dollars on a television
marketing campaign but if no one sees your commercials or your
commercials do not reach your target audience and generate sales,
the advertising was not worthwhile. So perhaps a more appropriate
answer to this question would be that Internet marketing is worthwhile
when it works.
This is a rather vague statement but this article will investigate the
issue further and explain how you can make Internet marketing work
for your business.
One of the most basic principles of marketing is to make sure you
reach your target audience. This is so important because your target
audience is the people who are most likely going to be interested in
purchasing your products or services. It is much easier to sell your
products or services to those who already have an interest in the
products and services you have to offer than it is to convince those
who are not interested in your products or services at all.
As an example consider a business who sells fishing rods. You will
want to market your products to those who enjoy fishing either
competitively or as a leisure activity because among this audience you
are likely to find people who may be interested in purchasing a new
fishing rod.
It would make sense to place an advertisement for your business on a
website selling bait and tackle or a website which organizes fishing
trips in exotic locations.