Writing Web Copy That Sells

When I first got started marketing online, I had no prior marketing, sales or business skills. All I knew is that I wanted to make money online. So just like any other “John” or “Mary” who wanted to make money online, I browsed the ‘net and bought dozens, even hundreds, of information products. I learned a lot about creating information products, so I began my quest to create my very first product. “Crap!” That’s what I said when I realized how the heck I was suppose to sell it without a salesletter. I was stuck. My product was complete but I had no salesletter. Yes, goofy me. One thing I had learned from a top marketer back then is to write your sales copy first before writing your info-product or creating your product. Essentially because you’d have an “outline” ready and you’ll also gain momentum. One of the first skills I learned when I first got started was writing copy. You may be thinking, “Why copy? Why didn’t you learn traffic generation or affiliate marketing first?” Well for the simple reasons that I just got started online, had a limited budget and was still learning. If you were to hire a professional copywriter to write a salesletter for your project, you’d expect to pay $3,000 - $20,000, depending on the copywriter. You’d be lucky to get it any cheaper than that. I wasn’t up for any product or service at that price point so I began learning as much about copywriting as I could. Copywriting is an art. It’s not something one can learn overnight. It takes more practice than learning how to ride a bicycle (a lot more). The ability to write successful web copy has helped me substantially by increasing sales and boosting the popularity of my business.